@xor I agree with all of this, but just to stir up hornets' nest a bit:
1. how about: "if you're not paying for it, there's a good chance you're the product"
2. we really have to start making #FLOSS users understand they *need* to support the software they're using financially even if there is no upfront price tag.
@rysiek I'm with you 100%. "if you can't figure out the business model, that's a pretty good indicator that you're what they're selling" might work, but it needs some workshopping.