Something I've learned today: there are people who still create marketing web pages that start with "Dear friend" and which go on for page after page. And in that page after page, they waffle on while giving you no details or any useful information.
I wonder if those kinds of pages translate into sales. I wonder if they ever did ...
@scottnesbitt they translate into jobs, apparently :-) In our job-centric culture, where people feel useless and forsaken if they don't work for somebody, where would you put those who can't do anything useful neither with their hands, not with their brains? Marketing department it is!
(Only half joking.)
@isagalaev I've been seeing pages like that since around 1999 or so. It was the dominant web copywriting technique then, and it hasn't aged well. I'm surprised people still use it.
To paraphrase something Fyvush Finkel said to Harlan Ellison: "They wrote over 3,000 words and told me nothing." 😁