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When there is massive growth and metrics are looking great, it's not obvious what we did really matters.

You can attribute it to your disciplined 100hr/wk work ethic, or revolutionary open plan office layout, or your team's paleo diet, or the specific curve radius of your edges. Whatever.

But when the market turns, that's when we find out what really mattered. Or maybe it was just the right opportunism at the right time, and the party is over.

Success stories don't talk about this.

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