Collecting useful user data without compromising our privacy: how carefully controlled lying could be the way forward.
@DistroJunkie thank you! What I'd like to see happen is the conversation to change: if it's "we won't give you anything!" versus "they'll hate us anyway so we might as well collect everything and sell it", then it's so polarised that we'll never get anything done; an arms race is more expensive than a brain race. If there's something in the middle, where we can give data they find useful but not be compromised, then everyone wins.
It's worse than that here in the States. My employer has a wellness program administered by a contracting health outfit. Seemed harmless. That health outfit had a contractor that stored and maintained all of their data. By participating in the wellness program we gave much of our personal data up. The contractor to the contractor had a data breach and now many of us are seeing nefarious efforts to steal our identity. Had no idea that this could happen by participating.