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Goodhart's law - "When a measure becomes a target, it ceases to be a good measure."

Once you pick a metric to evaluate human performance, increasing it becomes an incentive, and people will immediately start to game it. They'll ignore it's intended purpose and take any short-term shortcuts to maximize the number.

Founders may grow vanity metrics, raise more money, or increase number of employees whether or not this benefits the company, just because these numbers turned from metrics into goals

@startuplab This is why school (and university) exams are such a very bad idea.

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