Taking over a toy market:
- Doesn't take a huge amount of money relative to progress (no need to compete with large incumbents).
- Lower expectations and easier targets to hit.
- Less dilution and more ownership for the founders.
Noone has a formula for reliably identifying promising toy markets, they never look the same twice, and are never obvious from the start. So you need vision, independent thinking, and your own framework for success.
Reliable formula detected: They never look the same twice. Most attempts are just too obviously derivative of the last success to succeed.
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