It's the default model in that domain:
Gain users who want to block ads and then monetize the access to those users.
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#Brave, the ad-blocking browser adds ads. #YouCantMakeThisUp ;) https://brave.com/brave-launches-user-trials-for-opt-in-ads/
https://twitter.com/jwildeboer/status/1011185875118641152
@tante there seems to be a general trend toward making the browser itself be the platform from which to derive revenue. Firefox has pocket (protestations of innocence notwithstanding), chrome calls home all day every day, and the new entrants seem to be uniformly evil.
I don't have a fix, but I do have a grumpy face