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The Japan Times

Propelled by the Samba shoe’s hot sales streak, Adidas' CEO Bjorn Gulden has been able to ride out problems ranging from a boycott of Western brands in China to the demise of the company’s partnership with rapper Ye after his anti-Semitic comments. japantimes.co.jp/business/2024

The Japan Times · Adidas CEO rides Samba craze to revive brand after Ye debacleBy Tim Loh
Jun 25, 2024, 04:24 AM·Public·Buffer
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