So -- Palmer was outed. Too many failures, need real change. Fight me if you think Nadella isn't doing the lords goddamn work in microsofts turnaround over the last hardware cycle has a hard bias, or isn't paying attention. Once they have a few more years to see what the major players do, you can expect the surface phone to come out and not blow anybody away, but be just enough like windows 10 to set fire to the mobile market.
Every single market that microsoft has gotten into, their culture and relentless, perhaps brutal addiction to honest process improvement -- for everything from phones to tablets to convertible PCs and finally the surface pro and studios, now running on bulletproof windows 10 with actual innovation happening. That's all because of vista and amplified by the violent wet shart that was win 8. But each of those failures? They went back, spent the time and money, and said "never again".
What I think the conversation went like? Azure is a trojan horse, set to play over the last 5 years as a way to get those developers who are busting their asses on macs (again, MS's history == OS's), and builds an ecosystem not only for them, but for _everybody_. Gave it good tools. Windows was finally a first class web developer system. Except for all of the open source. That took more time.
the end result though? Ubuntu embedded into windows 10. Bash on windows -- all the bells.
So what's the world to do? How do you take something that's about platforms that have existed over 20 years figure out in the next 5 that will diversify? You look at what market leaders are doing for that same marketplace. Apart from some expansion into home marketplaces as bundles, microsoft's core business on the operating system side is to have people write software on their software, so their software is more valuable.
But AWS, and heroku are way better, in the future. Oops.
Windows Vista -> 7 -> 8 -> 10 has not been great, right? Professionals -- Engineers who write stuff on our computers for our platforms, they've turned to the web in a big way because we couldn't figure out a good native SDK that wasn't completely proprietary (RIA attempts with MSXL, Silverlight's cancerous reign, everything from "Blend" to win-forms. Pass. You fucked it up! Web won, in a big way. Except for things like games, computers are for the internet, only.
Lets talk about Microsoft's Azure, for just a second. I think we who still use a windows machine for pleasure owe Azure a lot of credit for helping teach their board of directors on down to every line manager in product and development -- Hey buddy; That operating system thing? You screwed it up so badly we're going to farm out -other distros- on the cloud.
Essentially, interpret that as a rhetorical device: The customer has demands we aren't meeting. This is us finding a way to do that now.
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