Weird to find myself saying good things about startup culture in several conversations lately. The theme was UX, and my point was that growth-obsessed companies have seriously upped the stakes in how much thought we put into interfaces. And that's a good thing—there was (and remains) way too much "RTFM" mentality in open source culture, and corporate software houses still don't really seem to get UX at all.
@marijn other example: hiding functionality behind “discovery”, there’s tons of apps especially in mobile that require you to learn obscure gestures to access functionality, which are pretty much impossible to discover yourself; instead you need to acquire arcane knowledge from wiser elders (or wise youngsters). See e.g. Snapchat, etc.
@marijn I go on, the banking web app that I used 20 years ago in Austria (immediate transfers, very easy to use) is still better than what American banks have now, even tho the apps have chatbots and AI and AR and seventeen other buzztechs
@thomasfuchs I'm not claiming they are an example to emulate in all respects—yes, growth hacking creates terrible incentives. But a lot of that money was spent on just being more usable than the competitor, and that did lead to useful innovation.
Anyway, banks are pretty much the antithesis of startup culture, and meant to be included in the jab I made about corporate software.
@marijn ha fair enough
I just saw a presentation from a local startup doing it right at a meetup, this week. They’re following all the startup best-practices and their UX design is obsessive about teaching people to use all the features, but well-balanced to account for use case variations - because that’s what’s driving growth for them.
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