if you want to turn "activitystreams" into a "protocol" then sure i guess you can do that
but why? what are the needs we're trying to address here? of what purpose is your "protocol"? social networking? you want a "social networking protocol"?
before you convince people that a "social networking protocol" is necessary, you have to convince people that a "social network" is necessary.
but more importantly, you are contrasting that "social networking protocol" against the "social Web".
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