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18. An interface whose human factors are well considered, but looks like butt, still trumps an interface that looks slick but is terrible to use. An interface that is well considered AND looks good trumps both, and is perceived by users to work better than the same exact interface with an ugly design.

19. Don't force the user to remember things if you can help it. Humans are really bad at remembering things. This includes passwords, sms codes, sums, function names, and so on. My own personal philosophy is to consider humans a part of your system, and design around our shortcomings instead of thinking of users as adversaries. Software should serve humans, humans shouldn't serve software.

20. Some Sources:
Donald Norman
Jef Raskin
Jacob Nielsen
Bruce "Tog" Tognazzini

I recommend all the talks by Alan Kay and Bret Victor, here's two:

Doing with Images Makes Symbols
The Future Of Programming

The first 8 items of this thread are extremely terse, to the point of being meaningless on their own. Please use them as search terms, or ask me to expand on them when my dog isn't barking at me to go to bed.

21. Gall’s Law:
A complex system that works is invariably found to have evolved from a simple system that worked. A complex system designed from scratch never works and cannot be patched up to make it work. You have to start over with a working simple system.

22. show, don’t tell. lengthy tutorials and “protips” forced on the user at app start usually do nothing other than get in the way of the user’s task. if you want to teach the user about a feature, include easy to find examples.

23. don’t interrupt flow of thought. if a user is opening an application, they usually have some specific task to complete. nagging them at this point in time about software updates or handy tips is very user hostile.

24.many jokes are made about the “save” icon looking like a floppy disk. it’s very appropriate, since the command as a concept is built around the technological limits of floppy disks, limits that are comically irrelevant in the 21st century.drag your app out of the 1980s and implement autosave and version control already.

25. consistency consistently consistent. there’s few things more fun than designing your own custom ui widget toolkit, css framework, or interaction paradigm. however, please strongly consider *not* doing this. custom UI is like ugly baby photos. instead, stick as much to the HIG guidelines and conventions of the platform you are on, so users can use what they’ve already learned about where things usually are, and what the fuck the weird molecule icon does.

26. try to imagine ways to use your shiny new software to abuse, harass, stalk, or spy on people, especially vulnerable people. ask a diverse range of people to do the same.
then fix it so you can’t. if you cannot figure out how to do your special software thing without opening vulnerable people to abuse, consider not making it available to anyone.

27. UX is ergonomics of the mind (and also body). Where traditional ergonomics considers the physical abilities and limits of a human body, UX considers the limits of the human mind: attention, memory, response time, coordination, emotions, patience, stamina, knowledge, subconscious, and so on. If you ever find a UX practitioner sacrificing accessibility on the altar of so called “good experiences”, you are dealing with incompetence.

expanding on 1. Natural Mapping:
user interfaces typically “map” to the system they control, each button and dial corresponding to some element of the system. Natural mapping is when the interface forms an obvious spatial relationship to the system, such as 4 stovetop dials that are in the same arrangement as the stovetops. the anti-pattern is arranging controls in an arbitrary order with no spatial correspondence to the system.

2. Visibility of System State:
Software typically has state (to state the obvious), such as “where” you are in the software’s menu system, what “mode” you are currently in. whether your work is safely stored on disk or has “unsaved changes”, what stage of a process you are up to and how many steps are left. Failure to effectively communicate system state to the user is inviting them to get lost and make mistakes. counterexamples: setting the time on a digital wrist watch, programming a VCR

3. Discoverability
this is about making the possible actions in a system visible- or if not immediately visible, the mechanism of their discovery should be visible and consistent. For instance, the menu items in a GUI system are discoverable. the available commands in a unix system are not. the opposite of this principle is “hidden interface”, examples of hidden interface are rife in iOS: tapping the top of the screen for “scroll to top”, shake to undo, swipe from edge for browser back- etc.

4. Constraints and Affordances.
A constraint is something that is not possible in a system. an affordance is something that is possible to do. which is which should be communicated clearly- the nature of this communication breaks down into three subcategories:
a. physical:
visually obvious from the shape of objects in a system- two lego bricks can only snap together in a limited number of ways.
b. logical: what’s possible or not makes sense logically: e.g. color coding,
c. cultural

constraints and affordances is at the heart of the “flat design” vs. “skeumorphism” debate. the benefit of skeumorphic interfaces is that replicating the look of real world objects like buttons, provides a natural way to communicate interactions. where skeumorphism went wrong is communicating false affordances: a detail in the ios6 calendar app hinting that pages could be torn out- when no interaction supported it.
flat design throws the baby out with the bathwater. we still need real buttons.

5. Habits and Spatial Memory
this is mostly about not arbitrarily moving around.buttons in an interface. people are creatures of habit, and if you fundamentally change the method of performing a task for no good reason, it’s not a “UI revamp” it’s pointlessly frustrating your existing users.
for spatial memory, millions of years of evolution have left us with mental machinery for remembering exactly *where* something is physically. you can take advantage of this in UI with persistence of space.

an example of this persistence of space concept is the meticulous way some people curate their phone’s launch screens. even better would be if iOS allowed a different wallpaper for each page, and for icon grids to permit gaps anywhere instead of forcing them to sort left to right, top to bottom. the different look of each screen could then be very personal and memorable. Finding an app, then, a matter of finding the page with the right color and shape.

6. Locus of Attention
this is a recognition of the fact that human consciousness is single threaded. that while parallel processes permit us to do things like walk and chew gum at the same time, there is only one thread of processing that represents our conscious awareness. therefore, interfaces that expect our attention to be fully present in the status bar, the cursor, the flashing banner ad, the address bar, the lock icon, the autoplaying video and the notifications are misguided.

7. No Modes
A Gesture is an action (a keystroke, a mouse move) expected to result in some effect (a letter being added to a document, a cursor moving).
A mode changes the effects associated with some or all gestures. caps lock is a mode. “apps” are modes. Modes are bad if they result in modal error: the unawareness that a mode has been activated, resulting in unexpected effects, and possibly unawareness it *is* a mode, or how to get out of it. VIM is prime offender. so are modern TVs.

modes are typically employed as solutions to the situation of the number of functions in a system far exceeding the number of available external controls. this can happen either as a result of featuritis, or an apple-esque fetish for small numbers of buttons.
suggested remedies include quasimodes like the shift key, that activate a mode only while a button is being held down. another approach is developing composable UI conventions like GUI menus, or search, that can scale without modes.

another way of looking at this is examining how much context a user needs to understand what effect a gesture will have, and how effectively that context is being communicated. Can i write a step for step guide to doing a task on a computer, for a computer novice, that doesn’t include first determining where in the operating system you are, whether the correct application is open, figuring out which of many methods can get you into that apllication are applicable in that situation?

this is what was nice about the “home” button on iphones: it doesn’t matter where you are in the system, there’s a physical hardware clicky button that will always bring you back to the start, and cannot be overriden by third party software.
apple ruined it with the iphone X swipey home gesture. not only is it hidden interface, but it’s modal now-which edge you swipe depends on the orientation sensor, and is —- sometimes but not always visually indicated by a line that is maybe correct.

8, Fast Feedback 17. Consider the 3 important limits of your user's patience:
0.1 second, 1 second, 10 seconds

why is this important? because without fast and constant communication, the UI will feel broken. it’s why a chattering cli log *feels* faster than a crawling progress bar. the gui might, on stopwatch time, be faster than the CLI, but time *perception* works differently, it works with feedback and delays.

28. making your software configurable/customisable allows you to accomodate more diverse users, but it also makes your software more complicated and harder to document and learn, since a configuration is a kind of mode.

29. Never use a warning when you mean “UNDO”.
while there are many actions you can take on a computer that are non reversible, most of the ones with confirmation dialogs truly are reversible. these boxes should only be used when absolutely necessary, and seriously rethoghr even then. the unfortunate side effect of their overuse has been alert fatigue: people have become accustomed to their typical meaninglessness and dismiss them without reading, even important ones

30. Avoid alert fatigue at ALL costs.
imagine the marketing department got their hands on the fire alarms. they would almost certainly use them every day to gather the entire building to one spot, and megaphone about the latest 30% off sale at Myer.

when there’s something actually important, like a real fire, people would die, and it would be marketing directly responsible for those deaths.

this is why letting app developers register notifications on your phone was a huge mistake.

31. don’t rely on the user to have fast reaction times, or high levels of hand eye coordination. this is as much an accessibility guideline as it is a usability guideline. Primary offenders are things like double clicks, rapidly changing search results, drop down menus, popouts that rapidly appear and disappear, and in general bait and switch buttons.

32. don’t confuse a steep learning curve for bad UI. don’t confuse something that is just similar to what you’re used to for good UI. Don’t confuse the level of pain you went through to learn something with its intrinsic worthiness. The only “intuitive” interface is the nipple.
(not actually true, there’s a whole job for teaching babies how to breastfeed, but that’s the catchphrase for this one, sorry.)

33. the subjective experience of a UI is often vastly different from the objective reality of the system, particularly with regards to perception of time and mental models about what the computer is actually *doing* and how it works. The Watched Kettle effect. For instance, shortcut keys *feel* faster but are measurably slower than just using menus. A file copy routine can be made as fast or slow as you like but the *perception* of its speed is down to how the progress bar is animated.

34. The user maintains a mental model of the system in their mind, a representation of the way the system works that helps them percieve situations, respond to situations predict outcomes and solve problems. It’s the software UI’s responsibility to either help the model become more accurate, or intentionally abstract and deflect the mental model from the truth. A user with a wrong mental model making an inaccurate prediction leads to user frustration.

35. the brain structures responsible for human memory and perception of time are wired directly to the amygdala: the seat of human emotion. a session at a computer will be represented by an episodic memory, regulated by the user’s emotional state at different points in time. frustrating experiences will be represented more prominently in memory than “average” experiences. the last experience in the episode is more prominent than experiences in the middle. our memory is structured narratively.

an amusing consequence of #35 is what a study about colonoscopies can teach us about software interfaces.

#36. the law of conservation of complexity. Every system has an irreducable minimal amount of complexity. The only question is, where will you put the complexity? on the user, the application developer or the platform developer?

#37. contains another numbered list of of principles that amazingly mostly does not overlap with this one.

#38. Gestalt, or “the sum is greater than the parts” refers broadly to the repertoir of tricks the human mind has for completing patterns from incomplete evidence. I could go on and on about it, but i found this great article summing it up along with examples of how it applies to various UI situations

#39. this might seem obvious, but it’s violated enough times to make it worth saying: if you’re making a UI for a touch screen, make the buttons big enough for adult human fingers. Apple reccomends at least 40x40pts

#40. Convention over experimentation.

There are many arbitrary decisions in UI design. for example: where to place the search bar? fundamentally, it doesn’t matter what you do, but if there’s an established convention please use that. Place the search bar on the upper right hand side of your global nav; not because there’s science to back that up but because if you put it there I’ll be able to guess where it is. that’s where most sites put it. Don’t make me search for search.

41. Dark Patterns
Dark patterns refer to the repertoir of UI designs and techniques intended to trick or coerce a user into doing things or agreeing to things either with or without their knowledge. a windows prompt that registered closing the window as agreement to upgrade, prompts that give only the choices “ok” and “later”, or sign up sheets that hide the “skip uploading my contacts” link with a small dim font (twitter). If you do any of these, I think you’re probably a rapist too.


I don’t say that last part to be hyperbolic. lack of respect for other people’s consent runs deep and affects everything you do. Implementing a dark pattern is a fucking sign.

so, serious question about where to go next: I have started to include, sparingly, general design and cognitive psychology principles, which I had been avoiding as while they apply, they’re not *directly* and obvioisly about UI in the specific. should I go ahead and start including more of that stuff? the lawsofux didn’t shy away.

42. for legible body text, optimal line length is 60-70 characters per line. no fewer than 35, no greater than 80. going longer than these ranges makes it difficult for the eye to track back to the beginning of each line. go shorter and reading becomes stuttered, like reading a telegram. or a toot.

43. The web, and UI frameworks will fight you on this, but if you establish a vertical rhythm in your typographic grid, you’ll increase the feeling of unity in the design and help the eye flow better across the design. Choose a verrical spacing that suits the size and style of your main text font. there’s no hard and fast rules, but it’s good to aim for the vertical spacing to be around 1.33-1.5 the point size of your body text. heading sizes can be neat integer multiples of 1/2 or 1/3 of main

44. Past the age of 40, vision tends to decline at a steady pace. mine certainly has. Us old people can’t really deal with font sizes much below 14pt- which tends to look large and goofy to younger folk. whatever size you choose or however you set up your grid, please gracefully permit users to override your choice, and ideally design and code your thing to not break when this is done. this isn’t just politeness, it’s the law in USA, the UK and Australia, along with the rest of WCAG 2.0

I mean, if you set your website at 10px you’re just invoking the wrath of Stella Young’s ghost. watch your toes.

45. in olden times, type was carved by hand into metal for each type size. the different sizes were not just scaled versions of the same design: tiny adjustments were made for each size for color and workarounds for printing technology. With the invention of computer fonts, "hinting" was only done for screens at small sizes, wrong anti-aliasing later accidentally mimicked the effect. Few noticed laser printed documents looked slightly wrong or why. Now retina screens have the same issue.

46. Untitled%20toot%208_FINAL.docx
less a principle than a specific criticism of a ubiquitous concept.
problem: filenames try to be both a programmer interface and a user interface and it’s bad at both. spaces, special characters and long names cause problems for programmers. being overly restrictive causes problems for users. Asking for a filename on file close is the wrong time to ask the user to think about a good findable name- exactly when they’ve just decided to do something else.

47. Optical Adjustment
In the course of creating visual designs, designers very very often accidentally create optical illusions. This usually *isn't* desirable. Objects the same size appear different sizes. Lines that are meant to be straight look curved. The only way around this is to carefully adjust things by hand until they "look right". This is called "optical adjustment"

48. Things that work different should look different.
in linguistics, false cognates are words that look and sound similar, with similar meaning, but different origin. false friends are words with similar sound but different meaning. software has false cognates and false friends too. In 2018 they nearly ended the world:

49. Figure-Ground and sillouettes.

The fastest and most well developed stage of visual recognition is of the sillouette of an object. In character design, getting the sillouette of a character to be disctinct is most important. in portraiture if you get the shape of the head right, you’re 90% there. it takes far longer to notice the interior features. time how long it takes you to spot what is wrong with adele. This is important in icon design too- don’t mask all your avatars in circles please

like seriously, i know half of you only as “vaguely orangey smudge”, work on your avatar sillouettes people!!

50. We use too many damn modals.
see also: 10., 23, 29 and 30.

need to use a confirmation box?

are you sure?

cancel, okay.

51. Humans make mistakes. It’s no use pretending they don’t. You’re just going to have to deal with it. So just make them easy as possible to fix. Include infinite undo, back button, home button, version control.

Autocorrect, I am not so sure about. I for one don’t like the computer to insist it knows better than me and then provide no way to easily insist i am right. Let me make mistakes! just make it easy to fix them.

52. The Perception - Action Loop.
A principle from psychology, it describes a method by which humans interact and learn from their environment. it goes:

1. Perceive situation
2. make prediction about it
3. take action
4. observe result. if it matches prediction, reinforce that mental model.
go back to 1.

this principle relates to constraints and affordances, in that the perception step can exploit pre-existing experiences, and observing a result can either reinforce or contradict them

i keep going over and over this one and i am never satisfied with how I worded it. i have no idea if anyone else gets what i am saying here.

@zensaiyuki the second picture is very bad and would get a product taken off the shelves in Europe, but in the first both items are part of the fire alarm system, the "light switch" is a jack socket on a faceplate into which a portable telephone is plugged into (the fire marshall can then tell the switchboard operator they have checked that area).

Nowadays hand held radios are used for this purpose.

(I have to test various alarms including fire alarms as part of my job)

@vfrmedia oh my goodness you are right. i incorrectly thought it was a light switch but it isn’t. well, hopefully even with the wrong description i hope it illustrates the point. i am glad for the correction though.


its the same size as a USA light switch faceplate, so would often have a modern "fire phone" sign above it if still in use..

that reminds me I have to buy a pack of reset keys for the call points at my office - in UK/Europe you don't break the glass any more as that creates a hazard of broken glass, its a piece of clear plastic in the call point which is pushed in and latches and you need to use the reset key to spring the latch before you can turn the bells off..

@zensaiyuki I think this idea of different fonts [in the old sense, where font implies a size as well as a typeface] not just being scaled versions of each other is something that OpenType tries to address with its parametric features. There doesn’t seem to have been much uptake of the feature though.

@futzle past a certain threshold of nuance, people tend not to care. they might have the odd feeling that one peice of design seems nicer or “more expensive” than another peice but they won’t be able to put a finger on why.

this level of care in web typography basically represents the tip of the diminishing returns curve: lots of effort for an implacable feeling

@syntacticsugarglider good tip, but why use all those variables when rem and em are already multiples of font size?

@zensaiyuki this gives you an **actual** vertical baseline alignment to a pixel grid

like relative to the box model and other elements on the page


see my website:

the 16px grid starts at (0, 0) on the page and all text conforms to it regardless of element

this is how print typography works and it's how the web *should* work

@syntacticsugarglider well, as long as you don’t anger the ghost of stella young it’s fine with me.

@zensaiyuki as for the actual reason for the variables it's because CSS font metrics are just... broken much of the time

so hard-coding them is usually a good idea

cap-height isn't even a thing CSS provides, for one

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