so here's the problem: you're right. computers are easier to use, fsvo of use.
but the truth was, back when computers were harder to use, in the 90s... people really hated learning how to use them. there was an immense demand for not having to think (there's a book called "don't make me think" about this whole problem).
so we have this weird place where no one outside of the "'elite" wanted to care, and they resented being made to care.
so apple won by fulfilling that.