# first.items[].content
2/3 But here's Leica, a Kodak rival, doing extraordinarily well!

Did Leica evolve better than Kodak by reading the market better? Upon Googling (and reading a lot of news articles from the past), I figured that Leica too was on a similar trajectory and was on the verge of bankruptcy in 2004, till it was rescued by Andreas Kaufmann and his private equity firm ACM Projektentwicklung GmbH. From the 2004 rescue/revival to 2024's best-ever financial results in its 100-year history, it is good

# first.items[].contentMap.en
2/3 But here's Leica, a Kodak rival, doing extraordinarily well!

Did Leica evolve better than Kodak by reading the market better? Upon Googling (and reading a lot of news articles from the past), I figured that Leica too was on a similar trajectory and was on the verge of bankruptcy in 2004, till it was rescued by Andreas Kaufmann and his private equity firm ACM Projektentwicklung GmbH. From the 2004 rescue/revival to 2024's best-ever financial results in its 100-year history, it is good