# first.items[].content
Even if someone else could use the recipe to make the same product, there is absolutely value in the actual creation of the end product, and the expertise involved in its creation. And you can be fairly sure that the person who wrote the recipe is the person who best knows how to make, bottle, and store the beer. So it is worth purchasing the beer from them!

At the same time, if a new upstart came along, they have a rich world of beer recipes to start from, tweak on, and make their own.

# first.items[].contentMap.en
Even if someone else could use the recipe to make the same product, there is absolutely value in the actual creation of the end product, and the expertise involved in its creation. And you can be fairly sure that the person who wrote the recipe is the person who best knows how to make, bottle, and store the beer. So it is worth purchasing the beer from them!

At the same time, if a new upstart came along, they have a rich world of beer recipes to start from, tweak on, and make their own.