I've spent some time building a new, quite basic #SwiftUI app and started reached out to beta testers yesterday, when the macOS app was approved for beta testing. Then, after some people showed interested, the iOS app was rejected. 
I will go ahead with macOS testing, while I talk to Apple on how to solve this for iOS.Would love to hear your thoughts.
https://danielsaidi.com/blog/2023/12/22/rejected-an-apple-developer-holiday-special
@danielsaidi I've had similar frustrations with the Mac App Store, e.g. getting rejected because my game was too similar to the iOS version of my game (apparently they didn't notice the iOS version was a remake of a PC version), and then it seemed to me once they decided they didn't want to approve it they would just come up with random reasons (when I appealed to the review board they just said they didn't have any specific recommendations except do it over from scratch). I ended up just waiting a year hoping the reviewer found a new job and resubmitted it, which actually worked. But eventually I got a reviewer who rejected an update, so I just gave up on the Mac App Store - unlike iOS, there are other options (since it's a game I put it on Steam and itch.io and a free download on github).
@technicat I actually noticed now that it WAS approved on macOS and not on iOS, so I'm not sure what's going on there. I could understand macOS, since it mimics the system panel, but on iOS there is nothing like this, except the keyboard. I will write an appeal :)
@technicat Man, you situation sounds just horrible! I hope that the other channels serve you better. It's a shame that Apple are so awful in these situations. I've had a couple of KeyboardKit users getting their keyboard apps rejected due to being regarded as spam.
@danielsaidi What's bizarre to me is after all that they have an "automatic opt-in" to make your iPad-ready app available in the Mac App Store. I've had some iOS apps show up accidentally on the Mac App Store that way even though they didn't really work (and got some bad Mac App Store reviews because of that).
@technicat They excel at hardware, not so much on software.
@technicat What is also so strange with this reject is that emojis is a global unicode standard, and Apple doesn’t have an emoji picker on iOS.
@technicat Happy to report that they changed their mind 
@danielsaidi This stinks, but I have no idea what you could do about it
@mattiem I question if emojis can be considered IP as they’re part of the global Unicode standard. Also the app just uses standard SwiftUI components 
@danielsaidi If I understand right, the emoji concepts are a standard but the implementations (actual artwork) can be subject to copyright.
@mattiem That may be, but then why approve it for macOS? 
Maybe some holiday staff working over the holidays?
@danielsaidi I think the truly sad answer is they just don’t care that much to try to understand if something actually is breaking a rule, or if that rule even makes sense in the context.
App Store sucks. I’m sorry you have to deal with it.
@mattiem Thanks 
If only the macOS app was rejected (which makes more sense since there IS a macOS picker) then I could release the iOS app on the App Store and the macOS app on Gumroad.
@mattiem They approved it now, after I wrote to them 