TL;DR: Free imaginary money for your name and email address (use a dedicated one which you can throw away or easily filter). Imaginary money may turn into real money at some point, but there's none of it just yet.
@algernon Huh, interesting...I like that it isn't a cryptocurrency & they seem to acknowledge a lot of the problems those things have. It was kind of challenging to figure out what it actually is, but does seem neat
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