I quickly learned that product and business decisions were nearly always the result of him following his gut instinct, and he didn’t seem compelled to seek out or rely on a lot of data or expertise to inform it. That was particularly frustrating for me since I believed I had useful institutional knowledge that could help him make better decisions. Instead he'd consume a mix of virgin’s blood and Diet Coke and consult the Book of Ancients he kept locked in a safe in his office.