Conservatives on the 2nd amendment: "The constitution is a sacrosanct document that is not up for interpretation". Conservatives on the 1st amendment: "You see, the thing is, those were different times..."
Brands publicly aligning themselves with Pride is a powerful force of normalization. Even if insincere or hypocritical, every marketing gimmick targeted at the queer community makes it less socially acceptable to marginalize human rights.
It sure would be a beautiful day to have the windows open in the home office if it weren't for the industrial noise installation van parked under my window that's been installing industrial noises for the past three hours.