I don’t know who needs to hear this, but the Democrats are godawful at messaging because they aggressively ignore anything @georgelakoff talks about.
It’s like a congenital blind spot that the party makes its people accept upon condition of membership.
https://dice.camp/@artemis/112520314141073949
It's also painful to watch when Democrats, who have already failed to heed Lakoff, repeatedly fall for Frank Luntz's usage as designed for the GOP.
Which means that the GOP just keeps on driving the political narrative on issue after issue.