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Your customers are looking for advice, answers, and direction.
So why are you giving them sales pitches?

People spend the first 15 years of their career trying to get into meetings, and the following 15 years trying to get out of them.

“A mind is like a parachute.
It doesn’t work if it is not open.”

~ Frank Zappa

“Nothing I know matters more Than what never happened.”
~ John Burnside

In most firms you're more likely to get fired for being illogical and right, than for being logical and wrong.

The homes of 'success' and 'failure' are right next door to each other.

We can either use language to invite people into a conversation, or we can use language to keep people out.

Because that’s what jargon is designed to do: keep people out.

If we use jargon, we reveal our insecurity.

If we use pretentious language, we expose our arrogance.

But if we use language that anyone can understand, people are much more likely to value what we do.

Substantial effort is needed to be firm enough in our convictions that we can be bold in our actions, yet humble enough to leave room to be wrong.

Every decision carries a sacrifice, no matter how benign it seems at face value.

War on Poverty: 1964
War on Drugs: 1971
War on Truth: 2018

If we have no destination toward which we are progressing, then the only thing that motivates our movement is to get away from something threatening.

Marketing people are constantly talking about - and looking for - the "Next Big Thing". QR codes, beacons, 3D printing, AR, VR, Blockchain, whatever.

If only the “Next Big Thing” in marketing was making it easier for people to buy your stuff and offering better customer service.

If you want to be truly innovative, get comfortable with people telling you how wrong you are for a while.

'...the important issue isn’t what data should be private or public, but how data and information flow: what happens to your data, and how it is used'

The ethics of data flow

"New" does not necessarily equal "good".

"Old" does not necessarily equal "bad".

Exercise wisdom accordingly.

There's an important difference between creating something impossible to avoid, vs something impossible to ignore.

You can’t pay the bills without clients, but clients can’t pay your invoices without customers. That's why doing what the client wants (rather than what they need) will always ultimately fail.

"Tactics is knowing what to do when there is something to do; strategy is knowing what to do when there is nothing to do."

~ Savielly Tartakower

By focusing on a media execution rather than the best mix of tactics and channels for the business outcome, "digital marketers" are short-changing their bosses, clients, and businesses

The strategy or tactics needed to successfully market your business won’t be found in a book, at a conference, or in some corner office in Silicon Valley

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