“The problem is that Tim is telling the world that we make great products without monetizing users. Ads would be weirdly at odds with that.”
Indeed they would be. And are.
And I thought it was bad having to wipe a Wear OS watch to connect it to a different phone. (It is, but not this bad...)
"what about YouTube???!"
Yes, look how well that worked out. Their algorithm optimizes for ad revenue, and thus has a problem with suggesting the kinds of content that makes a lot of ad revenue. (Conspiracies.)
The company that controls what content you see can't be in a financial relationship with the people creating the content. It just can't work.
They either have to strong-arm them ("boy, it'd be a shame if your articles stopped going viral..") or to subsidize it by paying them to be part of it.
Neither of these options are good for the publisher or "journalism" at large.
There's no strong arming publishers to join Scroll. They either do or don't.
But now that Scroll is part of another larger ad tech business, it won't be able to continue the way they run now.
There's now too much pressure to make it attractive to more publishers, which means:
I loved Google Contributor while it existed. But it so obviously runs counter to Google's monetization strategy that it simply couldn't continue to exist. Both Contributor and Scroll worked essentially the same, but with a big difference:
Publishers have to sign on to Scroll.
This makes me very sad, but I can't let the money I pay to help fund journalism instead fund rando "wordsmiths" that Twitter has encouraged to sign up for the newsletter service they also bought. (Revue.)
I don't want to use my monthly revenue to help kickstart people publishing newsletters via Twitter. I pay Scroll because it improves journalism. Kickstarting places for not-journalists to publish for cash to put their stuff is not going to help journalism.
I'm very happy to pay $5/mo to Scroll, who divvies up money to all their partners on whose sites I don't see ads.
But I'm not happy about paying any amount of money to Twitter for the same service.
And definitely not "a larger subscription," like they're saying.
Jenna: "You're such a big Night Court fan, Kenneth. I'm surprised you didn't know I played the werewolf lawyer."
Kenneth [awkward look]: "... I knew..."
If they do it right, they'll definitely sell a ton.
Mobile-addicted. Web-dependent. Digital Plumber. Nerd.
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