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designers—avoid impactless work.

Artifacts are only valuable when they help achieve something: disseminate/explain an idea, convince people, etc.

Don't be afraid to ask how your outputs will be used. If there's no clear purpose beyond "we've always asked for X" then you will never be seen as an equal partner contributing value.

Now that we have for generating content and visuals on a whim that nobody will look at again. It is not necessary for humans to continue doing it.

Brian Dear

@PavelASamsonov

—stop worrying about respect from the engineers and fight the good fight for the customer, whose experience is what matters. And by “experience” I always mean success. If your designs ensure the customer gets the desired thing done successfully then that’s a good experience and the customer will appreciate it, your company, and you. If the customer fails, then all of you, designers, engineers, executives, you’re all a bunch of bozos and nobody deserves respect.

@brianstorms Absolutely! But we have different weapons to fight with, and empathy isn't only reserved for our customers. The majority of people I've worked with (whether engineers or "the business" aka people who pay my salary) want the customer to succeed, and are just confused about how to do that. Part of our work is helping clarify that confusion - and that means a healthy internal design process, where work with no value for the customer is rightly seen as useless & avoided at all costs.