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This depiction of the former sultan of the Ottoman empire as an absinthe enthusiast is particularly interesting if we consider that Abdul Hamid II apparently did not drink alcohol as an adult.

On this, see, for example Abdulhamit Kırmızı's 2022 article "The Drunken Officials of Abdülhamid II: Alcohol Consumption in the Late Ottoman Bureaucracy" (journals.openedition.org/remmm)!

journals.openedition.orgThe Drunken Officials of Abdülhamid II: Alcohol Consumption in the ...Much is written on the alcohol ban in Islam and its formal regulations in Muslim countries. Nevertheless, the established ideal, official and legal views have stood in the way of research on practi...
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Another sketch about Abdul Hamid II by Paul d'Espagnat in "Le Sourire", this time from October 1908 - i.e. just a couple of months after the Young Turk Revolution! Abdul Hamid II states: "Oxygénée Cusenier, dear Sir, a pure marvel! In the three months that I have been taking it, it has had such an effect on me that from an Old Turk, I have become a Young Turk!"

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Many of these sketches promise that women will be more attracted to a man who drinks "Oxygénée Cusenier". This one shows two Muslim men, smoking a water pipe. One of them says: "By Allah! my hundred and twenty wives have been crazy about me since I started drinking that delicious liqueur of the infidels: Oxygénée Cusenier."

The sketch thus combines Orientalist prejudice about Muslims with the alleged advantages of this specific absinthe - fascinating!

This caricature by the lithographer Victor Ratier shows the French King Charles X & Hussein Dey, the last Dey of Algiers, who both lost their power in 1830. Here, they are depicted as lamenting, presumably, smoking a waterpipe & drinking a bottle of alcohol that I cannot identify!

This caricature is freely accessible via Gallica, by the way! gallica.bnf.fr/ark:/12148/btv1

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He added that from the point of view of sorcery "the Maghreb occupies a truly privileged place in all of Islam".

The French conviction that the belief in sorcery was particularly widespread in the Maghreb, was also connected to notions of asynchronous developments between Europe & "Islam", i.e. the conviction that colonised Muslim countries should be compared to medieval Europe.

The French colonial power believed that sorcery & belief in magic was particularly widespread in the Maghreb. The jurist Louis Milliot, for example, wrote in his 1910 dissertation on the "Condition of the Muslim Woman in the Maghreb" that "Islam condemns witchcraft & the occult sciences but, in reality, witchcraft & magic have always found adepts there & at each stage of the history of Muslims we meet soothsayers, sorcerers or magicians." #FrenchColonialism #Orientalism #History

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Other #ColonialAdverts for "Clacquesin" were, of course, in French only. This one here - from 1921 - simply claimed that "Clacquesin is the most invigorating, the most refreshing, the most pleasant of aperitifs", whereas the advert for "Bénédictine" next to it stated that it "strengthens delicate stomachs"! This was often portrayed as one of alcohol's main advantages in the hot climates of France's colonial empire.