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Never sign up for a “lifetime” subscription offer or “lifetime” one time purchase.

Rolling Stone promised subscribers a 'lifetime' print magazine for just $99—now they’re canceling and readers are 'enraged' fortune.com/2024/06/05/rolling

@WarnerCrocker What gets me is these people will still receive the content, just not the paper version. Rolling Stone should never have made this offer in the first place, mind, because it feels like everyone is devaluing magazines.

Warner Crocker

@craiggrannell Concur. Most marketing gimmicks don’t have the beneifit or wisdom of a vision beyond the immediate and in the end typically lead to devaluation when the opposite was in the intent.