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I was just on TechCrunch's website. When you scroll to the bottom of the page, there's a Mastodon account icon.

See screenshot.

I clicked the link, and it took me to @TechCrunch. Which means that's their official account (even if it doesn't have a green check yet)

Perhaps @TechCrunch should set up their own instance. It would give their Mastodon presence more authority.

@fediversenews

@TechCrunch @fediversenews @atomicpoet Mastodon hosting for brands seems like a good business to start RN.

@atomicpoet @TechCrunch @fediversenews I was thinking more like individual instances per company. They could host all their own brands. It would be harder to filter out via defederation. Isn’t also considered a best practice to run your company/brand on your own domain?

@suzannealdrich @atomicpoet @TechCrunch @fediversenews makes sense...

I mean, wouldn't it make sense to i.e. do @mtndew@cocacola.social for their presence?

But then again #Mastodon in specific and the #Fediverse in general don't have an easy way to buy #advertising...

Sure some big instances may do #advertising to their local users, but it's not like with #NSAbook & #Birdsite that one has a central point to pay for advertising to a microtargetable audience...

@kkarhan @suzannealdrich @atomicpoet @TechCrunch @fediversenews

If only accounts could earn the awareness and distribution instead of buying it... This was our original discussion/direction when advocating for #SocialMedia growth. The intent was #Cluetrain, not #AdWeek

I started my first internet agency before AT&T's banner ad debuted on Wired (now @WIRED) The point then, as now, is PEOPLE. But people do interact with orgs, it should just be on the people's terms, free of unwanted noise. #VRM

@kkarhan @suzannealdrich @atomicpoet @TechCrunch @fediversenews @WIRED

The real challenge I see today, as with Web3, is the level of personal responsibility it entails.

Someone needs to pay for the infrastructure, and everyone has a responsibility to contribute, as it seems we have recently discovered with democracy.

Whether people will get off the couch and do the extra work required is the question still to be answered. More directly, how can we make the #fediverse more welcoming to them?

@chrisheuer @suzannealdrich @atomicpoet @TechCrunch @fediversenews @WIRED OFC I don't expect the average #TechIlliterate to host their own @nextcloud / #Nextcloud, #eMail and website - much less their own #Mastodon.

Corporations tho should have these resources...

@chrisheuer @kkarhan @suzannealdrich @atomicpoet @TechCrunch @fediversenews @WIRED

That is precisely the point. The Fediverse in general does not want push marketing, and to a large extent, neither does the population as a whole. #sethgodin is the guru of 'permission' marketing, where brands work to get people's permission to be marketed to. Eg: plenty of people are interested In Nike and would follow them for product news and offers. Blanket advertising mechanisms are not the way