mastodon.social is one of the many independent Mastodon servers you can use to participate in the fediverse.
The original server operated by the Mastodon gGmbH non-profit

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When you search for “mastodon” in the iPhone App Store, the top result is an ad for Truth Social #enshittification

@micahflee It's a shame there is seemingly nothing you can do as the app owner to stop this. Maybe buying your own ad for your own keyword, but we don't have money to spend on that.

Cluster Fcku

@Gargron @micahflee you could view this incident as a PR opportunity, and write about it in the blogosphere, in terms of ethics, capitalism, post-twitterism, enshittification, and all what attracts Target Mastodon users. This would work as a positive story about Mastodon because the user bases are practically diametrically opposed.