Strange Days: "Having a hard body suddenly signaled that you had a strong work ethic and willpower, Dr. Petrzela writes in “Fit Nation.” The late ’70s also saw the rise of big — and for the first time, coed — gyms, which eventually became “the new singles bars” according to a 1980s Rolling Stone cover story with the headline “Looking for Mr. Goodbody.”"
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https://www.nytimes.com/interactive/2025/01/14/well/move/fitness-evolution-trends-1970s.html
The New York Times · Jane Fonda, Yoga and 'Pumping Iron': How the 1970s Changed Fitness Forever