“Microsoft to install facial-recognition technology in stores, which could be used to identify individual customers: When a shopper approaches the shelf, she would see a price calibrated specifically for her. The next shopper might pay a different amount based on their profile. Retailers could use shopper data to charge higher prices to those who can afford to pay more.”
https://www.thenation.com/article/society/retail-grocery-automation-esl-kroger/
It’s OK, if you don’t like it, you can just simply not buy food.
#surveillance #capitalism #microsoft #BigTech #dystopia
Via @ErickaSimone & @broadwaybabyto
@aral @ErickaSimone @broadwaybabyto how would this even work the day before a snowstorm when everyone in town is in the store buying things. If I’m standing next to Jim Bob whose price is it going to show us? Mine or Jim Bob’s?
@maggiejk @aral @broadwaybabyto I was just thinking. If two people are in front of the product…. Then what?
@ErickaSimone @maggiejk @broadwaybabyto If there’s one thing I know about Big Tech: when it works, you lose. When it fails, you also lose.
(e.g., When facial recognition works, they know more about you than you know about them and they use that power differential to enrich themselves at your expense. When facial recognition fails, you end up getting arrested as a terrorist.)