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Dan Gillmor

Elon Musk has a message for major brands that used to advertise on Twitter before he turned it into a haven for extremists. Paraphrasing:

"Come back and we'll give you a huge discount. Otherwise, we won't lift a finger to stop trolls from impersonating you."

wsj.com/articles/elon-musks-re

WSJWSJ News Exclusive | Elon Musk’s Rebranded Twitter Cuts Ad PricesSocial-media site X is offering hefty discounts to lure back ad dollars

@dangillmor Threatening your customers always works 😂

@dangillmor Isn’t that an invitation to sue Elmo for fraud, extortion, and defamation? After all felonies aren’t protected by the first amendment.

@dangillmor
Thats a lovely Brand you got there. Shame if something happened to it.

@dangillmor @ML2 Everything the the right does involves a bribe, a payoff or a hostage negotiation.

@dangillmor

So, a brand with nous will employ their own impersonators?

Like the tobacco firms got caught bootlegging their own products into the former Iron Curtain decades ago...

@dangillmor

…and if you don’t we will take away verification, and let bad accounts impersonate you.