Agency: So we’ve decided to use an iterative delivery approach for your important project 
Client: What does that mean? 
A: It means we’ll discover and prioritise as we go. You’ll pick what’s most important and we’ll focus on that piece next 
cont…
C: So you build everything we’re asking for, just in smaller pieces? 
A: erm, not exactly. We might spend more time on something really valuable and just not build some less valuable parts 
C: It’s a no then. We just want what we’ve asked you for 
A: We didn’t really consider what to do if you said no 
C: …
A: …
Client: Bye then 