@HarryLeRoy @ilovechoclates_ We probably overlapped with posting, but SEO is definitely not by design meant to break search engines. I think that's a popular meme, since that's usually the kind of SEO that's noticed. SEO is, at its core, critical for search engines (speaking as someone working at a search engine). That said, there is a also lot of hokus-pokus being sold as SEO, and a lot of junk being produced in its name.