I have an hreflang question, @johnmu . A client has 2 websites: brandname.com and brand-name.com. The first is US-only, ecommerce. The second is EU, primarily informational. Outside of the products, there is no difference in the copy, and both are in English. The client is concerned because the EU site is ranking above the US site in the US. Is there a way to use hreflang to say brandname.com is US and brand-name.com is all of Europe without listing every country?
@caluwi Since hreflang is per-page, it's fine to just implement it on pages where you're seeing issues (like the informational ones, or any others). One thing that might help in your case is the "x-default" hreflang, which is basically "every other country". That way, you could do 1 version for US+CA (1 URL can have multiple countries), and 1 for "all others", without having to list them all. Another idea could be to do it in a sitemap file, where it's easier to list a ton of countries.
@johnmu Thank you!