Speaking of Automattic: I love what they're doing with Tumblr. It's such a weird place now. They strongly lean into the quirky vibe of the community and it seems to work.
They just released a feature where you can buy two blue checkmarks for less money you'd pay for one on Twitter. Just for fun and because they can.
Weird internet is still the best thing humanity has to offer.
https://www.tumblr.com/staff/700564142648606720/hi-were-introducing-completely-useless-blue