ICYMI: Yahoo becomes first DSP to implement IAB Tech Lab data transparency labels: Yahoo DSP adopts standardized data labels to provide advertisers with detailed information about audience segments. https://ppc.land/yahoo-becomes-first-dsp-to-implement-iab-tech-lab-data-transparency-labels/ #Yahoo #DSP #IABTechLab #DataTransparency #DigitalMarketing
PPC Land · Yahoo becomes first DSP to implement IAB Tech Lab data transparency labelsYahoo DSP adopts standardized data labels to provide advertisers with detailed information about audience segments.