Advertisers must continually refresh their ads to maintain engagement, as our brains balance familiarity and novelty. This exploration/exploitation trade-off shapes our interactions with technology, leading to skeuomorphs that connect new innovations with past designs.
http://thinkingbeyondscience.in/2025/02/01/how-familiarity-shapes-our-digital-experiences/
Thinking Beyond Science · How Familiarity Shapes Our Digital ExperiencesAdvertisers must continually refresh their ads to maintain engagement, as our brains balance familiarity and novelty. This exploration/exploitation trade-off shapes our interactions with technology…