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In response to tariff threats, stores here are putting maple leaf stickers on the shelves to mark made-in-Canada products -- although some of them might not actually be Canadian: cbc.ca/news/canada/nova-scotia

Fave example of maple-washing is Campbells adding "designed in Canada" badges to their soup cans. The soup's made in the US, the badge just refers to the label design. i.redd.it/6axcr2sf9dme1.png

McDonald's Canada drive thru screens are all "pleeeeaaasse don't boycott us, we support Canadian farmers, see? Maple leaf!"

@brownpau yeah, they're stressed out that Tim Hortons, even after being resold repeatedly still has a better claim on being Canadian, let alone A&W Canada, which is actually fully Canadian-owned. The franchisees will revolt if corporate doesn't stem the bleeding.