Own your own website. Own your mailing list. Own your newsletter. Own your blog and prioritise your RSS feed.
This is the stuff that works in the long term.
Chasing virality on every new shiny platform is a waste of time.
@Daojoan Couldn’t agree more! 
And it’s the reason I started a free newsletter about it called #OwnYourWeb:
https://matthiasott.com/newsletter
buttondown.emailOwn Your WebOwn Your Web is a newsletter by Matthias Ott about designing, building, creating, and publishing for and on the Web. Every other week, I send out an exclusive email full of actionable insights, best practices, hacks, links, books, tools, and other high-quality insights I found or explored. Whether you want to get started with your own personal website or level up as a designer, developer, or independent creator working with the ever-changing material of the Web, this little email is for you. ❤✊ Free. No spam ever. You can unsubscribe at any time. By signing up, you consent to my use of your email address to stay in touch with you, as provided in my Privacy Policy.
@matthiasott just subscribed!
@Daojoan Cool! 
Hope you like it! Let me know anytime if there is anything that could be improved or if you have suggestions for topics or links that could be included.