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@PavelASamsonov genuinely curious what you consider to be a “tangible business outcome” of design … what data inputs does it require?

@Andrewhinton The most tangible business outcome of design is transitioning the entire business onto the design process. But until then - I'm referring to moving the metrics that the business cares about, that are the business's own hypothesis for "if we do this, it will roll up to useful outcomes".