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@arstechnica they're on full damage control. What we all should do is use godot, bevy, or whatever that instead of making promises of not stabbing you again in the back, just can't.

@arstechnica lol. lmao. He's still at the company, ergo, it's all PR only until the furor dies down.

@arstechnica Yes, because your intent was actually to dollar-and-fiver.

@arstechnica what a load of horseshit. If he actually believed his closing line, none of this would have happened in the first place. #unity needs to rebuild their brand from the ground up with binding terms that prevent these kinds of changes in the future. Binding. Or it’s useless. “Trust us!” No.

@helava @arstechnica they don't need to rebuild their brand, they need to rework their core belief system. I want them to live and breathe game-development, not fine-tune their marketing-speak to appeal to us while their actual company goals are vastly different.

@col000r @arstechnica yeah. That too, but maybe after they convince me that they won’t knife my business in the back on a whim.

@helava @arstechnica exactly my point. Pretty language alone is not going to convince anyone now. They need to fix their core values.

@aa @arstechnica Beebles tells Worldeebles hes on a missioneebles to become more sane

@arstechnica heheh, good luck to him^H (a lot (*)) eeh fuck him

*typing ^H on a phone is hard work

@arstechnica Guy is a terrible liar. His fireside chat is as pathetic and evasive.

@arstechnica the facts that the article doesn’t mention the entire reason for the unworkable fees was to push people onto the in-house advertising platform is a huge miss. Like one that would have to be deliberate. Shame on Ars.

@arstechnica

No amount of kintsugi can repair that.

@arstechnica Bull. His intent was to nickel and dime developer and users to raise as much as revenue as possible. Does Unit have shareholders? If so, there's the answer.

@arstechnica This kind of corporate fuckery is the exact reason I went rogue and adopted a 100% open source workflow like 10 years ago.

@arstechnica If you’re an exec at Unity, and you had THIS little idea of the impact of major pricing changes you were rolling out that were *fundamental* to so many peoples’ businesses… you’re incompetent at your job and shouldn’t be in it. Full stop.

I mean, people make mistakes. But this destroyed trust in your company so badly it may be unrecoverable. And it was so avoidable. All you had to do was talk to your customers.

And understand your customers were game developers not Wall Street.

@arstechnica hell hath no fury like a developer scorned.

Eat shit Unity.

@arstechnica
Sorry, not in the market for any bridges he has to sell me, thanks

@arstechnica I’m sorry I just don’t believe this man is as stupid and/or sociopathic as he wants us to believe he is.

He didn’t know that game developers have budgets? Or if you change the terms of the deal retroactively your customer might loose trust in you and your product?

@arstechnica Translation: Somebody finally got the executives to understand that their decision meant the death of the company.

Now, after destroying all trust with their shenanigans, they’re trying the classic “we’re sorry you felt that way” narcissist’s faux-apology, and will soon be surprised by the fact that it’s too little, too late. The Trust Thermocline has been breached.

I was originally going to write “the executives are going to learn what happens once you cross the trust thermocline”, but that’s not accurate.

They’re arrogant enough to have ignored the warnings up to this point. People like that simply won’t learn. They’ll be confused by why their new strategy isn’t working, then ultimately take their payout, and move on to do something similar at another company.

For anyone not familiar with the trust thermocline, an explanation: mastodon.social/@garius/109279

@arstechnica "It was not our intent to nickel-and-dime it, we just wanted to... Nickel... And... Di—DOH!"

@arstechnica It was not our intent to do exactly what we did.... then they are bigger morons than it appeared. Burn their fucking house down.

@arstechnica Too late. Why would I even consider investing effort to learn and use when this could very easily happen again? I think Godot is the smart way to go.