Only a federal privacy law that empowers ordinary people to sue companies that broker their sensitive data will have enough teeth to begin reining in the data broker industry. https://www.eff.org/deeplinks/2024/04/americans-deserve-more-current-american-privacy-rights-act
@eff great article - thank you! I think this ban should also include a ban on companies keeping persistent #profiles on us.
It's not enough for us to have the right to request the deletion of the profile, it should be illegal to build and keep that #behaviouralprofile in the first place.
What do you reckon?