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Defining your digital footprint

A #digitalfootprint is created by online activity, leaving behind a visible mark of your presence. Browsing, logging in, and clicking links are all recorded in some way.

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Types of data collection

Active data is gathered when you sign up for something or make a purchase online.

Passive data is collected by trackers and could be linked to your personal identifier like email or IP address.

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How are digital footprints used?

Marketers can turn your digitalfootprint into a profile of who you are. Based on this data, they can predict what you'll do next.

Your profile is worth money, and on average, a US resident is worth about $600 per year to #Google and #Facebook.

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How to protect your digital footprint

Use a virtual private network (#VPN) like Proton VPN to hide your IP address.

Use Proton Pass to hide your email address through hide-my-email aliases.

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Now you have everything you need to make your #digitalfootprint something you have control over, a digital identity you determine, rather than one that is dictated by marketers.

To read the whole blog, visit: https://proton.me/blog/what-is-digital-footprint

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@XanderMeters You can learn more here: https://proton.me/blog/what-is-your-data-worth

@protonprivacy Thank you very much